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Reputation Can Be Lost in an Instant on Social Media
Here was the right answer: “We feature families who love pasta in our commercials. That’s because we make the best pasta in the world. Anyone who loves pasta – no matter your color or sexual...
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Authenticity on Social Media Will Get You Killed
Why? Because people don’t really want brands, celebrities, and people to be authentic. They want them to conform to their own impressions of authenticity. But deviate from the “brand message” and you...
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